Monday, November 28, 2016


Star Trek Beyond was Justin Lins first "rebooted" Trek movie to hit cinemas in 2016 after STID and 2009.

On Stardate 2263.2 Captain Kirk wrecks the USS Enterprise NCC 1701 by smashing the Federations flagship into an alien planet.  Memory alpha confirms the movies villain is one badass cookie, Krall was like Director Justin Lins secret weapon designed to omaze the crowds. Unfortunately my friends, Krall's silence is also why Star Trek Beyond fizzled.

How many of us wanted to know more about the movies villain, Krall??? 

Who in the galactic universe was Krall and why were his dynamic capabilities kept hidden? The big bad - Elba was perfect for playing evil Krall. The only snag was we were kept in the dark. That means us People!!!

Believe me if I knew more about Krall you guys would have read all about him at Star Trek Sci Fi Blog. So blame the Star Trek Kid, Justin Lin.  In any case the movies domestic release warped ahead on the 22nd July, 2016. Here was one of the main characters in the entire movie, Star Trek Beyond and very little Krall in trailers. The villain could have stirred up an increasing hotbed of emotions generating huge interest in the movies swarming conflicts and sparsely populated class M world (magnetically attracting eager fans and sweet studio profits).

 But do lets be honest, trekkers to warriors LET TALK about the LAST MONTH before Star Trek Beyond even hit the big screen!!!

Why did Justin Lin keep Krall Top Secret?

While Idris Elba geeked around during Star Trek's marketing campaign, why couldn't he just tell us about Star Trek Beyond's villain, Krall? Was he forbidden? The bad guy was deep deep undercover somewhere, a strange alien and a Columbo mystery for the Enterprise crew, how do you EXPLAIN THAT to fans in the closing LAST MONTH?. So what happens? Virtually no Krall in any of Star Trek Beyond's trailers which spelt one thing.............................................


Krall's late arrival on the scene turned solid gold into ashes. So when he said "I'm counting on it" to Lieutenant Uhura - too much time had elapsed to get an instinctive, terrified reaction from loyal fans and movie addicts. Scary words weren't enough to shrink me into my seat... It was puzzling to gauge why Krall was scouring the Enterprise looking for this magical device. This villain didn't add a crisp new dimension which made me think alive. The USS Enterprise NCC 1701 crew's safety didn't matter much either, those guys know the drill I told myself. Krall just didn't petrify me with fear.


This years 13th installment attracted $343.3M at the box office for Star Trek's 50th anniversary, I guess we've been lucky. The movie alone cost $150 million to produce. So it wasn't a complete disaster, financially speaking. In reality the Box-Office numbers were a grey result for Paramount Pictures. Star Trek Beyond hardly triumphed in comparison to its cousin, Star Wars The Force Awakens but it deserved better. The Force Awakens raked in $2.066 billion bucks .......just when we thought it couldn't get any worse...)Star Wars victory music starts playing.  (I really feel like crying now and going home) record player scratch....


Movie fans know Star Treks former director J.J. Abrams led Star Wars to victory. Yeah, yeah yeah... cry me a river. He was Star Trek's last best hope... okay, okay enough whimpering already.... but I want to get serious for a moment, it wont take long.... wait I've changed my mind.

Did you watch Star Trek Beyond? 

How did you react to the movies villain, Krall? (Idris Elba)

What did you think of villain Krall's marketing coverage before Star Trek Beyond's Grand Premiere?

Live Long and Prosper


Alex J. Cavanaugh said...

We recently watched it again on DVD and I actually liked it better the second time. Maybe knowing what to expect helped. Not a huge Star Trek film, but it really was on par with most of them. And I forgot how funny it was.

Spacer Guy said...

Its true trekkers and movie fans wanted an exciting movie to coo over. I have to admit the Fibonan and Teenaxian dialogue broke me up when the little creatures pounced on Captain Kirk from high above, ha

Tony Laplume said...

I thought Krall was a brilliant and unique villain. Paramount gambled that anyone who stuck around to the end of the movie, and saw what the character's complete arc looked like, would end up feeling like the approach the movie took to Krall was justified. I agree that the results kind of speak for themselves, but that only means it didn't work for everyone, not that it didn't work at all. Krall was, in the end, a contrast to Kirk's emotions during the movie, frustration with how the grand adventure has turned out. For Krall, it meant that he lashed out at Starfleet. For Kirk, it was almost walking away from the life he'd made for himself (granted, in a cushy desk job, but one that would've gutted him). Added to that was the subtext of Spock, which was left almost entirely implied, which I think was the one real mistake the movie made. We get hints here and there about how he's feeling and why, and because the audience knows Leonard Nimoy died I think the filmmakers just assumed that this was good enough, and that we only had to see a few pictures and a few more arguments with Uhura. I think it does work, but not as well as, say, Krall. It all adds up to an experience that leaves you wondering a great deal about what you've just seen. Which is to say, this isn't just a gut reaction movie. The last two movies traded heavily on emotion, which was written explicitly into virtually every scene. Beyond chose a different tack, so naturally it was jarring in that regard. But with Kirk so obviously depressed at the beginning of the movie, there was real risk, if too heavily dwelled on, it could have been a much bigger problem had emotions remained on the surface...

Spacer Guy said...

Movies rely heavily on marketing to pitch key selling points about stories and characters. When I stated "Krall's late arrival on the scene turned solid gold into ashes", I was referring to the marketing and not the movie, Tony. The studio made a drastic error by not advertising Krall to the world. Krall is a great villain who needed Idris Elba's charismatic personality to market a much stronger passionate presence of the bad guy (before the world, online and abroad) ahead of the debut of Star Trek Beyond on the 22nd July 2016. That didn't happen. I've seen this movie twice in the theater and believe me I love Star Trek but putting aside the shoulda coulda woulda's, Krall is the movies antagonist who confronted Captain Kirk when he was looking for that magic device. The lack of Elba on Youtube is an error which went undiscovered and wasn't properly corrected. Factor Star Wars dominating the Sci-Fi market in the galaxy not too far away, Star Trek Beyond needed its villain Krall to speak up and do something.

Tony Laplume said...

I can't begin to explain Paramount's marketing, but I'm sure there was a certain amount of discouragement when fans reacted so poorly to a trailer featuring a song those same fans should presumably have remembered from the first reboot movie but inexplicably didn't. I think it was always going to be an uphill battle, given how poorly franchises did this summer and how big a hit Star Wars was last winter. At least the scheduling wasn't as disastrous to the box office as some other Star Trek movies have experienced (*cough* Nemesis, released in the unenviable shadow of both Harry Potter and Lord of the Rings back in 2002).

Spacer Guy said...

If memory serves Trek veterans like Robert Orci etc pooled ideas and submitted a Star Trek movie script this summer. When it didn't quite pan out, stellar changes were made to Star Trek Beyond. So along came Simon Pegg and Doug Jung and a completely new story script which no doubt affected marketing. It was difficult to join the dots but I believe villain Krall could have helped from a baddies perspective with the marketing.

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